About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

Ready to lace up and lead? As Honey Birdette’s Digital Director, you’ll set the pace for our global eCommerce and digital marketing channels, driving growth, innovation, and results that turn heads.

With a customer-first mindset and a knack for performance, you’ll craft online experiences as irresistible as our lingerie. From acquisition to retention, you’ll ensure every click and scroll delivers delight, all while managing a team of high-performers who thrive on data-driven success.

This is your moment to bring your expertise in eCommerce, digital marketing/media, CRM, and team leadership to the table—and leave your mark in a role where strategy shapes true success!

A day in the life of our Director of Digital entails..

• Defining and executing digital strategies to drive customer acquisition, retention, and achieve business goals.
• Leading initiatives to enhance eCommerce and digital marketing performance, including new technologies and customer journey improvements.
• Overseeing Honeybirdette.com, ensuring a seamless customer experience, optimised UX/UI, and high conversion rates using data and user insights.
• Owning the strategy and execution of global digital campaigns across Paid Media, SEO, affiliates, and CRM, ensuring maximum ROI.
• Managing digital media budgets, ensuring resources are effectively allocated to meet objectives.
• Developing and executing CRM and loyalty strategies, driving retention, customer lifetime value, and the successful launch of loyalty programs.
• Utilising analytics platforms to track KPIs, provide actionable insights, and continuously optimise digital performance and ROI.
• Developing and present performance reports and dashboards to senior leadership, ensuring alignment with business objectives.
• Building strong relationships with external partners, aligning their KPIs with the brand’s goals for mutual success.
• Mentoring and leading a high-performing digital team, fostering a collaborative and results-oriented environment.
  

Your Sweet Spots (About You)

• Bachelor’s degree in Marketing, Business, or a related field.
• 8–10 years of experience in performance marketing and eCommerce growth, with at least 5 years in a leadership role; experience in luxury retail, beauty, or lifestyle brands preferred.
• Proven expertise in eCommerce platforms, particularly Shopify, with a track record of scaling digital growth and acquisition strategies.
• In-depth knowledge of CRO, UX/UI best practices, and optimizing customer experiences.
• Strong skills in digital marketing/media, including SEO, SEM, paid media, and CRM.
• Extensive experience with CRM platforms, customer segmentation, personalization, and loyalty programs.
• Platform proficiency: Shopify, Meta, Google/TikTok Ads, and GA4.
• Exceptional analytical skills, using data-driven insights for strategic decision-making.
• Passionate, results-driven communicator with the ability to thrive in a fast-paced, dynamic environment.
• Outstanding leadership and team management abilities, fostering collaboration and performance.
• Experience managing external agencies, vendors, and large budgets.
• Adept at handling multiple projects and priorities effectively.

Honey Benefits

• Hybrid Working Arrangements, 3 days in the office and 2 days WFH
• Competitive salary package
• Birthday, Self Love & HB Paid Parental Leave
• Generous Product Discounts
• Stunning Heritage Listed Sydney CBD Office
• Paid Premium Gym Membership
  
  
  

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey xx