About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

As our Assistant National Retail Manager, you will play a key role in driving retail performance, operational excellence and leadership capability across the Honey Birdette boutique network.

Working closely with the National Retail Manager, you will help lead the national retail strategy - translating business objectives into clear, executable action plans across our boutiques. You understand that exceptional retail results are driven through strong leadership, disciplined operations and an unwavering commitment to delivering a premium customer experience.

You will support the commercial success of the retail network by monitoring sales performance, labour optimisation, contribution and inventory management. Using data and insights, you will identify opportunities to improve boutique performance while ensuring retail teams are equipped to deliver consistently exceptional results.

A core focus of the role is leadership development. You will partner with State and Area Managers to build strong, high-performing teams across the country - coaching leaders, strengthening talent pipelines and embedding a culture that puts customers and performance at the centre of everything we do.

You will work closely with cross-functional teams across the business while maintaining a strong connection to our boutiques — ensuring every location delivers the bold, premium and unmistakably Honey Birdette experience.

Your Responsibilities (About the Role)

• Support the execution of the national retail strategy, ensuring alignment to company vision, customer experience standards and financial targets.

• Partner with the National Retail Manager to drive national sales performance, contribution and operational excellence across the boutique network.

• Monitor retail performance metrics including sales, labour, contribution, shrinkage and customer KPIs to identify opportunities for improvement.

• Support the execution of national campaigns, promotions and retail initiatives across all boutiques.

• Assist State and Area Managers in translating strategic objectives into clear action plans that drive boutique performance.

• Ensure consistent operational standards, policies and procedures are implemented across the retail network.

• Support the planning and delivery of retail projects, activations and peak trading events.

• Partner with cross-functional teams including Product, Planning, Marketing and HR to ensure strong execution of brand initiatives in store.

• Monitor inventory performance and stocktake compliance to ensure accuracy and alignment to margin targets.

• Contribute to shrinkage improvement initiatives and support education and accountability across retail teams.

• Drive strong communication rhythms across the retail network, ensuring teams are aligned on priorities and updates.

• Support the use of reporting tools and post-campaign analysis to continuously improve retail performance and execution.

Your Sweet Spots (About You) 

• Demonstrated experience supporting multi-site retail operations within premium, fashion or specialty retail.

• Strong commercial acumen with the ability to analyse sales performance, retail metrics and identify opportunities to improve results.

• Proven ability to support and influence retail leadership teams to drive strong commercial and customer outcomes.

• Excellent communication and stakeholder management skills across geographically dispersed teams.

• Highly organised with strong operational capability, including retail reporting, compliance processes and inventory management.

• Experience contributing to team engagement, performance support and talent development within a fast-paced retail environment.

• A collaborative, hands-on leadership style with a passion for retail excellence and delivering exceptional customer experiences.

Honey Benefits

• Hybrid Working Arrangements

• Birthday, Wellness & Parental Leave

• Generous Product Discounts

• Self Love Leave

• Convenient Sydney CBD Office

• Premium Gym Membership

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey .xx