About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become one of the most talked-about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

Honey Birdette is seeking a strategic and customer-focused CRM & Loyalty Manager to lead and evolve our global customer engagement strategy within a dynamic, growth-focused organisation.

This is a high-impact role for a digital marketing professional who thrives on combining data, creativity, and technology to drive customer retention, loyalty, and lifetime value.

As CRM & Loyalty Manager, you will play a pivotal role in shaping how we connect with our customers across every stage of their journey. You will lead the CRM roadmap and loyalty program strategy, driving revenue through personalised, data-led campaigns while enhancing the overall customer experience.

More specifically, you'll support key aspects of:

• Lead the strategy and growth of the global loyalty program to drive engagement retention and performance outcomes.

• Lead the CRM strategy and roadmap across email and SMS channels to drive revenue growth.

• Develop and execute the email and campaign calendar aligned with marketing and trade activity.

• Monitor and report on loyalty program performance and provide recommendations to optimise results.

• Develop and manage the loyalty marketing and promotional calendar in collaboration with internal teams.

• Manage external partnerships to optimise program performance communication flows and digital experience.

• Lead campaign execution and optimisation including testing strategies to improve engagement and conversion.

• Develop lifecycle marketing strategies across acquisition activation and retention.

• Manage and optimise automation strategies to deliver personalised and timely customer interactions.

• Analyse customer data and buying behaviour to identify trends and inform strategic decisions.

• Develop segmentation strategies to enhance targeting and personalisation.

• Monitor key metrics including retention frequency spend and churn and present insights to stakeholders.

• Lead and develop the CRM team while fostering a collaborative and accountable culture.

• Partner with internal teams, external agencies and developers to deliver CRM and loyalty initiatives.

Your Sweet Spots (About You)

• Bachelor’s degree in Marketing Business Data Analytics or a related field.

• Proven experience in CRM loyalty and customer lifecycle management ideally within fashion retail or a fast-paced environment.

• Strong analytical capability with experience using CRM or ESP platforms (Klaviyo Salesforce or HubSpot) and data tools (Excel or Tableau).

• Experience in email marketing campaign management and omni-channel engagement.

• Strong project management skills with a focus on delivering results.

• Experience with global loyalty programs and understanding of data privacy regulations is highly regarded.

• You are commercially minded with a passion for customer experience and retail.

• You're based in Sydney and enjoy a hybrid work environment.

Honey Benefits

• Hybrid Working Arrangements—3 days in the office, 2 days WFH

• Birthday, Wellness & Parental Leave

• Generous Product Discounts

• Stunning Heritage-Listed Sydney CBD Office

• Paid Premium Gym Membership

If you’re an experienced CRM and Loyalty leader passionate about driving customer connection and growth, apply today!

We love you just the way you are, honey xx

Honey Birdette is an equal-opportunity employer. Here at HB, we value honeys of all shapes, sizes, ethnicities, and orientations—at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey xx