About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

As our Visual Merchandising Manager, you will be the creative force behind the Honey Birdette red-carpet experience across our global boutiques. You understand that visual storytelling is more than beautiful displays - it’s a strategic tool that drives desire, inspires curiosity, and ultimately fuels sales.

You’ll lead the global visual merchandising strategy, ensuring every Honey Birdette boutique delivers a premium, bold and unmistakably Honey experience. From striking window displays and perfectly hung collections to campaign storytelling and in-store marketing assets, you will ensure our boutiques captivate customers the moment they walk past the window.

Working closely with retail leadership, design, and marketing teams, you will translate brand campaigns into powerful in-store experiences. You’ll balance creativity with commercial awareness, using data and insights to refine visual strategies and maximise sales performance.

Based at Honey HQ in Sydney, you’ll spend time within our boutiques each week - observing customer behaviour, supporting teams, and ensuring every store reflects the high-impact visual standard Honey Birdette is known for globally.

Your Responsibilities (About the Role)

• Lead the global visual merchandising strategy to deliver a premium and consistent brand experience across all boutiques.

• Develop and maintain visual merchandising guidelines, standards and processes.

• Ensure consistent VM execution across all global store locations.

• Sign off on product presentation standards, including hanging techniques and styling.

• Maximise sales through strategic use of key VM spaces including windows, front-of-store and counter displays.

• Collaborate with international retail teams to maintain brand consistency across all markets.

• Oversee product placement, window styling and weekly merchandising updates.

• Present collections in a way that maximises product desirability, visibility and sales performance.

• Manage merchandising fixtures including procurement, distribution and ongoing maintenance.

• Track product sell-through performance to inform VM decisions and highlight hero products.

• Manage all store marketing assets including POS, window displays and promotional materials.

• Execute campaign rollouts, new collection launches and promotional updates across stores.

• Lead visual merchandising strategies during peak trading periods (Valentine’s Day, Holiday, Black Friday etc.).

• Measure the impact of VM on conversion and customer engagement through analysis and testing.

• Develop weekly VM directives and train retail teams to ensure strong execution and visual standards in store.

Your Sweet Spots (About You) 

• 5+ years’ experience in Visual Merchandising, ideally within premium, fashion or specialty retail.

• Proven experience delivering VM across multiple store locations.

• Strong commercial awareness and understanding of how VM drives conversion.

• Exceptional aesthetic judgement aligned to premium brand presentation.

• Highly organised with strong planning and communication skills.

• Experience using VM tools and design software preferred.

• Hands-on approach with a passion for supporting retail teams in store.

Honey Benefits

• Hybrid Working Arrangements

• Birthday, Wellness & Parental Leave

• Generous Product Discounts

• Self Love Leave

• Convenient Sydney CBD Office

• Premium Gym Membership

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey .xx