About Honey B

Honey Birdette was created by women for women, to offer an experience unlike any other lingerie retailer. We are a luxury lifestyle brand offering high-end lingerie and premium bedroom accessories. Bold, innovative and a little naughtier than you would expect, Honey Birdette has quickly become the most talked about lingerie brands. We inspire, create curiosity, and empower women through their beauty and confidence.

The Role

As the Marketing Assistant at HB, you’ll be an essential part of our Digital & Marketing team, helping bring Honey Birdette’s unapologetically bold, luxurious brand to life. 

You’ll collaborate closely with the marketing team to develop and execute campaigns that capture attention and drive engagement, both in-store and online. From assisting with exciting projects to coordinating content and events, you’ll play a key role in boosting brand awareness. 

You’ll also provide critical administrative support to keep our marketing efforts running seamlessly. This role is perfect for someone passionate about fashion, creativity, and making an impact in a fast-paced, fun environment!

A day in the life of our Marketing Assistant entails..

• Assist in the planning, organisation, and execution of marketing campaigns, from photoshoots through to channel rollout.

• Ensure all campaign elements are delivered on time and within budget.

• Support the coordination and execution of promotional and pop-up events.

• Research and recruit models for photoshoots, ensuring alignment with brand vision and aesthetic. Build and maintain strong relationships with models and agencies, including coordinating and running castings.

• Assist on photoshoots, including maintaining and updating internal campaign documents, tracking usage rights, and ensuring all assets and materials are accurate and up to date.

• Contribute creative ideas for marketing campaigns, promotions, and channel content.

• Conduct competitor and industry analysis to help inform marketing strategies, sharing key insights with the wider team.

• Maintain marketing calendars, assist with budget tracking, develop presentations, and support the smooth running of projects.

• Act as a key point of contact for retail and digital teams, ensuring clear communication and collaboration across departments.

• Provide graphic and content support, including working across Adobe and Microsoft programs to update and maintain campaign assets.

• Assist in preparing and distributing internal assets to retail and digital teams to support campaign rollouts.

• Demonstrate a willingness to learn and develop basic design and marketing skills, stepping in to support the team during high-volume periods.

Your Sweet Spots (About You)

• Bachelor’s degree in Marketing/Communications, or a related field

• Basic graphic knowledge or eagerness to learn

• Strong written and verbal communication skills

• Excellent organisational skills, time management and attention to detail, with the ability to manage multiple tasks at one time

• Creative mindset with an eye for detail

• Ability to work independently and collaboratively in a fun, fast-paced environment

• Passion for fashion and an understanding of the lingerie market is a plus

Honey Benefits

• Hybrid Working Arrangements, 3 days in the office and 2 days WFH

• Birthday, Self Love & HB Paid Parental Leave

• Generous Product Discounts

• Stunning Heritage Listed Sydney CBD Office

• Paid Premium Gym Membership

We love you just the way you are, honey xx

Honey Birdette is an equal opportunity employer. Here at HB we value honeys of all shapes, sizes, ethnicities, and orientations - at the end of the day, we’re all lovers. If you’ve been longing for a workplace that’s fuelled by self-empowerment & self-love, please apply!

We can’t wait to meet you, honey xx